Introducing clean technologies with strong transportation applications.

American Motor Products, Inc. is a clean technology company providing automotive fleets with a "total solution" to affordably achieving their environmental impact goals and mandates. The company's products offer both strong environmental improvement and compelling economic benefits; and provide a transition path for fleets to immediately adopt low investment clean technologies in their current vehicles, while moving to clean alternative fuel / electric vehicles over time, using existing capital budgets. No other company provides such a comprehensive approach for fleets to adopt "green & clean" at a pace that suits them.

Historically, adoption of clean technologies has been associated with substantial capital investment that offered long payback cycles, such as solar panels.

The Market: 14.5 million government and commercial fleet vehicles in the U.S. present total revenue potential of over $300 Billion annually. 80% of these vehicles are concentrated in the top 10% of fleet operations. Our company's early focus on "heavy use" fleets offers the greatest potential to prove both environmental and economic benefits through use of our products and services. These heavy use fleets offer rapid penetration through frequent maintenance intervals, and the ability to quickly experience results.

Our Value Proposition: Clean technology adoption is a very real fleet priority. Federal and State mandates are escalating. Public pressure is increasing. But, "clean" adoption can be challenging. New products often seem to be all-or-nothing solutions to specific, limited issues. Fleet Operators face multiple, independent decisions without a clear understanding of operating performance, environmental, or economic trade-offs. Many products require high switching costs, and expanded capital budgets.

AMPROD's value proposition provides a "total solution" to deliver both strong environmental improvement and compelling economic benefits through use of the company's Fleet Services,Alternative Fuel / Electric Vehicles and Alternative Fuels and Oils.

A heavy use fleet can save up to 20% on regular maintenance costs while also experiencing increased fuel economy of 10 to 15%.

The simultaneous environmental benefits include; reduced fuel consumption of up to 15%, reduced oil consumption of up to 75%, the ability to recycle used oil, brake dust reduction of up to 90%, and substantially reduced NOx, COx and particulate emissions.

Technologies/Special Know-how: Through a series of licensing agreements and strategic partnerships, American Motor Products has leapfrogged the traditional product development cycle, to create a portfolio of patented and proprietary products targeted specifically to the needs of fleet operations. The company's strategic understanding of fleet customers and "total solution" approach allows AMPROD to "own" the fleet relationship. The total solution is a powerful contrast to the prevailing "single technology solution" from most green technology providers. In the rapidly shifting technological environment, customer focus increases our potential for success, and significantly reduces technological obsolescence and capital risk.

Together, the company's portfolio of Fleet Service Products, Electric Vehicles, and Alternative Fuels and Oils encompass over 90% of regular fleet operating and maintenance costs. They offer a comprehensive, cost effective "total solution" for fleets to improve their environmental footprint while simultaneously reducing total cost of ownership.

The company's Fleet Services Products include a portfolio of long-lasting wear items: European Commercial Brake Pads & Rotors, Low Rolling Resistance Tires, Puncture Resistant Tire Inserts, PowerStar Spark Plugs, and In-Line Oil Filters and Cleaners. These Fleet Service products are designed to improve vehicle operations, extend vehicle service intervals, and improve fuel economy, while reducing vehicle pollution and operating and maintenance costs. Electric Vehicles include: zero emission replacements for existing vehicles; Electric Passenger Cars, Trucks and SUVs and Electric Vehicle Charging Stations to ensure availability of essential infrastructure. The company's Alternative Fuels and Oils provide direct substitutes for existing fuel and oil products: nano-emulsified diesel fuel, and bio-based and rerefined motor oil. Together this clean tech portfolio provides fleets a clear transition path to clean operation that meets their environmental goals, at their own pace, using existing capital budgets.

Management: Executive Management represents over eighty years experience in transportation; bringing together strong sales and marketing leadership selling into government and commercial fleets through automotive manufacturing and retailing, as well as strong functional backgrounds in strategy, operations, and finance. The team's experience runs the spectrum from successful ownership, and executive management of emerging high growth organizations, to executive management with Fortune 1000 organizations

Competitive Position: The clean technology industry is highly fragmented, with individual competitors focused on specific technologies and applications. Competitors in the individual component markets are small start-ups, primarily focused on consumer and retail distribution, which has resulted in limited success, due to high marketing budget requirements, and large price disparities compared to traditional products. No other company offers a "total solution" as well as pipeline of new technologies for fleets to immediately benefit from use of clean technologies, while transitioning to higher impact solutions over time.

Strategic Partnerships: Through key strategic partnerships, the company is creating an impact much larger than its short operating history would warrant. In August a leading Washington D.C. energy consulting firm selected American Motor Products as its clean technology partner. This partnership has already put the company in discussions with the Departments of Energy, Transportation, and the GSA, as well as key Eastern States, creating opportunities for state and federal grants, tax incentives, and other valuable considerations. Additional strategic relationships include marketing/PR, product/ technology development, and warranty and vehicle maintenance services.

Rapid Adaptation: Clean technologies are rapidly evolving, with new technologies being announced almost daily. Not only are product and technology lifecycles shortening dramatically, but business operating model lifecycles are also collapsing. Business models that take years or even months to adapt to new technologies will not succeed. AMPROD's adaptive business model emphasizes four key areas: Focus on key customer performance criteria, Adoption of new products and technologies, Early identification of emerging products, and Flexible, modular operations. Our flexible operating model facilitates rapid adaptation to changing economic and regulatory mandates, and reduces capital requirements and technology risk.